Merkle was tasked with an RFP for Analog Devices. This project aims to tackle the challenge of developing new digital creative strategies that effectively differentiate Analog Devices from similar sectors.

The overarching concept was to establish the company as not just a technology provider but as versatile trailblazers and fearless leaders, uniquely positioned to connect the digital world to the real world. Whatever comes next, Analog Devices is here for all of it.
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Developed in collaboration with the Mike Shaffer (Creative Director, Copy).