CRAFTING BRAND EXPERIENCES INFORMED BY INSIGHT
Creative direction grounded in audience insight and shaped by performance data. Bridging conceptual thinking and scalable creative systems to translate brand stories into personalized moments that drive connection, engagement, and growth.
EXPLORE PLAYSTATION
EXPLORE SONY PICTURES
EXPLORE SONY REWARDS
EXPLORE VEUVE CLICQUOT
EXPLORE DYNAMIC CREATIVE OPTIMIZATION
EXPLORE CETAPHIL
EXPLORE EMPIRE TODAY
EXPLORE BEST BUY.ADS
EXPLORE PLANET FITNESS
EXPLORE DISCOVER
EXPLORE TRIPADVISOR
EXPLORE LOGOS
MORE TO EXPLORE
SITE REDESIGNS
APP DESIGNS
BALDOVINI
NEOTERIC
YIN XIÀNG
EVOKING THE SENSES
about
THE PERSON BEHIND THE WORK
Senior Art Director with 8+ years of agency experience creating insight-driven brand experiences for global and national clients.
Background spans both brand and performance creative, developing conceptual campaigns and scalable creative systems that connect storytelling with the customer journey experiences.
Leads visual direction across integrated campaigns, lifecycle communications, and brand platforms—translating strategic insight into compelling, cohesive creative.
Based in Illinois.
A PORTFOLIO SHAPED BY DIVERSE BRANDS
Integrated B2C campaigns and immersive brand experiences that transform business goals into meaningful audience engagement. Across channels — including direct mail, email, social media, landing pages, DCO, OOH/DOOH, microsites, mobile assets, display ads and more. Each project balances strategic insight, visual storytelling, and measurable impact.
THE KNOW-HOWS
DESIGN CRAFT
Brand Identity
Typography
Packaging
Illustration
Print & Digital
UI/UX
Art Direction
Video Editing
Animation - GIFs
Mobile
Social Media
Photography
CREATIVE LEADERSHIP
Creative Strategy
Creative Direction
Concept Development
Integrated Campaigns
Omnichannel Creative
Audience Engagement
Visual Storytelling
Data-Driven Optimization
PROGRAMS
Photoshop
InDesign
Illustrator
Premiere Pro
Squarespace
Woobox
Microsoft 365
ChatGPT / Copilot
Firefly
XD
Figma
Midjourney
THE PROCESS
Every project is approached with strategic thinking, conceptual rigor, and purpose-driven execution to create work that resonates and delivers impact.
INSIGHTS
1
Analyze the audience, brand, data and market context to uncover opportunities and guide the creative direction.
CONCEPTS
2
Generate ideas that translate insights into compelling narratives, visual experiences, and emotional connections.
REFINEMENT
3
Iterate concepts, thoughtfully testing creative solutions against strategy, audience needs, and brand vision.
EXECUTION
4
Bring concepts to life across channels, ensuring every detail supports the strategic and emotional intent.
ELEVATING BRANDS WITH IMPACTFUL SOLUTIONS
Merging creative strategy with purposeful design transforms ideas into experiences that resonate. This approach amplifies brand messaging, drives engagement, and delivers measurable results across channels and touchpoints, ensuring every interaction is meaningful and strategically aligned.
BRINGING MEANINGFUL CREATIVE TO LIFE
AESTHETICS
Visually stunning solutions designed to make a lasting impression, enhance brand visibility, and create an engaging presence that effectively communicates the brand's marketing objectives.
PURPOSE
Experiences are intentionally designed to be
intuitive, thoughtful, and audience-centered, fostering strong engagement, trust, and meaningful connections with the brand.
RESULTS
Meticulously crafted experiences designed
effectively drive meaningful actions and produce valuable leads in order to generate conversions and other measurable outcomes.
HERE’S WHAT OTHERS HAVE SAID
contact
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