The primary objective of this project is to execute a compelling Paid Media campaign that effectively communicates the core aspects of the new Best Buy.Ads offering. Focused on Prospecting Marketing Professionals, Media Companies, and engaging Ad Age & MediaPost Site Visitors, the campaign aims to establish Best Buy Ads as a prominent player in the advertising space (Retail Media Network). Creative includes display ads in various sizes (static and animated).
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Developed in collaboration with the Merkle creative team.