// CONNECTING THROUGH CREATIVE

CRAFTING TAILORED EXPERIENCES USING DATA

Utilizing performance creative to deliver a personalized experience for the audience. By diving into available data, it allows for coordinated marketing strategies and effective design solutions to increase business and customer growth. It’s an ongoing process of refinement to ensure the creative engages with the audience and builds a meaningful connection.

PEEK AT MORE AWESOMENESS

about

A LITTLE ABOUT ME

Equipped with a BFA (Bachelor of Fine Arts) degree in graphic design, I’ve collaborated with clients such as First Hawaiian Bank, Pepsi, and ESPN during my time in Hawaii.

Having relocated to Chicago in 2017, I excelled as a Sr. Graphic Designer within a commercial real estate company. I spearheaded the conceptualization and implementation of compelling visual narratives across a spectrum of marketing materials and developed unique branding for over 30 commercial properties across Chicago and its suburbs.

Currently, I’m a Sr. Art Director at a performance creative agency.

View Resume

A PORTFOLIO AS DIVERSE AS MY DESIGN CHOPS

Executed integrated B2C and D2C creative, resulting in increased brand recognition, lead generation, and conversion rates for clients across various industries. Designed within formats such as direct mailers, emails, social media (paid and organic), landing pages, DCO, OOH/DOOH experiences, microsites, presentation decks, mobile assets, display advertisements and more.

THE KNOW-HOWS

PROGRAMS

Photoshop
InDesign
Illustrator
Premiere Pro
Firefly

Figma
Squarespace
Woobox
Midjourney
XD

DESIGN

Brand Identity
Typography
Packaging
Illustration
Print & Digital

Art Direction
Video Editing
Animation - GIFs
Mobile
Social Media

Creative Strategy
UI/UX
Photography
Concept Development
Visual Communication

THE PROCESS

While every project is unique, following this structure as a best practice ensures an efficient and effective workflow.

2

CONCEPTING

3

REVIEWS

BRIEFS

1

Understanding your needs and objectives, gathering essential information to set the foundation for the project.

Exploring designs and providing multiple options that align with your vision, blending creativity with strategy.

Collaborating with you to refine the creative, making adjustments to ensure the final product meets your expectations.

RELEASE

4

Polishing the design, preparing the final deliverables, and ensuring everything is ready for launch or production.

ELEVATING BRANDS WITH IMPACTFUL SOLUTIONS

Blending creative strategy with functional aesthetics enhances communication, drives leads, and boosts conversions. This approach ensures a meaningful impact, supports marketing objectives, and fosters engagement across different touchpoints.

Services

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BRINGING PURPOSEFUL DESIGN TO LIFE

AESTHETICS

Visually stunning solutions designed to make a lasting impression, enhance brand visibility, and create an engaging online presence that effectively communicates your brand's marketing objectives.

MEANINGFUL

Creating user experiences that are not only thoughtful but also seamlessly intuitive. These experiences are crafted to enhance usability and provide an enjoyable interaction, fostering a strong connection with the target audience and ensuring their trust.

RESULTS

Meticulously crafted experiences designed to not only engage and captivate the audience but also to effectively drive meaningful actions and produce valuable leads in order to generate conversions and other measurable outcomes.

HERE’S WHAT OTHERS HAVE SAID

“Working with Elson was a game-changer for us. His sharp creative eye and deep design expertise consistently impressed us. But what truly stood out was his incredible efficiency and ability to deliver top-tier work with insane speed and precision.”

— Alex T., Marketing Manager at Revival Homes

contact

I’d love to hear more about your project. Please fill out the form below so we can talk about your needs!