VEUVE CLICQUOT – ROUND 1

Our team successfully completed an RFP for Veuve Clicquot, a prestigious luxury wine brand affiliated with Louis Vuitton X Moet Hennessy. The objective for round 1 was to develop targeted marketing communications promoting the annual Veuve Clicquot Polo Classic event. Our goal was to not only increase event attendance but also focus on data collection from the participants.

To achieve this, we crafted a compelling personalized journey experience from the perspective of "Amanda" using a combination of emails, paid social media ads, and a captivating landing page. The overarching concept, SO VC, resonates with the sophisticated demographic that comprises Veuve Clicquot consumers. These individuals embody self-empowerment and take pride in showcasing their luxurious lifestyle. They epitomize chic elegance and embody the essence of Veuve Clicquot.

Our strategic approach included integrating data collection efforts within the emails and social media campaigns by offering enticing giveaway experiences such as the Sweeps Grand Prize, Instant Win Grand Prize, and Instant Win Prizes. This incentivized participation and facilitated the acquisition of valuable data.
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Developed in collaboration with the Merkle creative team.