CHANDON – Round 2

During round 2, our team was entrusted with developing impactful marketing communications for Chandon, a distinguished wine label within the Louis Vuitton X Moet Hennessy portfolio. The primary focus was to drive an increase in vineyard visitations, Club Chandon membership acquisitions, and, of course, data collection.

To craft a captivating personalized journey experience for "Sadie," we conceptualized her participation in an exclusive Chandon-hosted art gala event, where she could embark on a virtual reality (VR) tour of the vineyard. In exchange for this immersive experience, Sadie would provide basic contact information such as her name and email address. This enabled us to engage her through targeted marketing emails and social media ads, encouraging her to plan a visit to the vineyard and enroll in the club to indulge in its exclusive benefits.

Furthermore, a key aspect of our proposal involved leveraging the Veuve Clicquot template. As both Chandon and Veuve Clicquot are subsidiaries under LVMH, this approach showcased the template's versatility and highlighted the efficiency of content swapping based on the specific wine brand.
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Developed in collaboration with the Merkle creative team.