// SONY REWARDS

CATEGORY - WEB DESIGN
SOFTWARE - PHOTOSHOP

Communications such as emails, landing pages, and social media campaigns were created to increase Sony Rewards memberships, drive redemption and encourage people to become Sony Card and PlayStation Card holders. Members can earn points to redeem Sony electronics, PlayStation games, movies, events and more.

Through targeted messaging, captivating visuals, and compelling calls-to-action, these communications aimed to engage the audience and highlight the exclusive benefits and rewards associated with Sony Rewards membership. Sony Rewards also often partners with Sony Pictures and PlayStation to promote co-branding awareness.
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Developed in collaboration with the Merkle creative team.

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PURCHASE INCENTIVE PROGRAM - MOBILE
The Purchase Incentive Program allows consumers to earn Sony Reward points for product purchases. This campaign focuses on the program’s new inclusion of Sony phones.
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MONTHLY EARN PROMOTIONS
Emails highlight earning opportunities that feature the latest content, such as new movies, games, polls, and more by completing certain actions within the rewards program.
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SONY & PLAYSTATION CARDS
Landing pages for the Sony and PlayStation Credit cards. Each page showcases the card’s benefits and offers. A dual card page was also created to compare the two cards’ benefits side by side.
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GHOSTBUSTERS: FROZEN EMPIRE
Promotion to increase film awareness and target high-value movie audiences to drive enrollment in the program, while also fostering ongoing engagement on the SR platform.
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INZONE GAMING
Sony Electronics launched a new gamer-focused product line called Inzone. Email creative promoting the 5X earn opportunity was created to support this launch and drive sales.
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SONY REWARDS X PLAYSTATION PLUS PROMOTION
A campaign to provide more value to Sony Rewards members who are also gamers. Members with PlayStation linked accounts can earn points when subscribing to PlayStation Plus.
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