// PLANET FITNESS
CATEGORY - WEB DESIGN
SOFTWARE - FIGMA
Planet Fitness, a leading fitness franchise with a nationwide presence, partnered with us to elevate their CRM program and drive meaningful engagement across their member base. Our approach focused on delivering high-performance creative tailored to diverse audience segments, fostering deeper connections with both new and existing members.
We spearheaded a series of dynamic email and SMS campaigns designed to promote key initiatives, such as seasonal membership drives, limited-time offers, and premium membership upgrades. By leveraging behavioral data and audience insights, we developed personalized messaging strategies that increased member acquisition and conversion rates.
Our team also implemented marketing strategies, engaged new members with onboarding sequences and reactivated lapsed members through win-back campaigns. Through rigorous A/B testing and performance analysis, we continually refined creative elements to improve open rates, click-through rates, and overall campaign ROI.
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Developed in collaboration with the Merkle creative team.
EMAIL OPTIMIZATIONS
Enhanced the Planet Fitness CRM program by implementing proven best practices to drive member engagement and improve key performance metrics, such as open rates, click-through rates (CTR), and conversion rates. This included developing highly targeted, personalized email campaigns with dynamic content tailored to various member segments, such as new joiners, inactive members, and premium subscribers. Optimized subject lines and preheader text to boost open rates, while A/B testing creative elements.
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PF BLACK CARD UPGRADE
Campaigns aimed at incentivizing existing Classic Card members to upgrade to the Black Card. The content emphasizes exclusive benefits like “Bring a Friend” privileges and access to the Black Card Spa for post-workout recovery. A free month offer also serves as an immediate financial incentive. The results was an open rate of 40%, performing better than previous emails.
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PERKSFEST
Initiative designed to engage and delight members by offering exclusive discounts on popular fitness and wellbeing brands that are partnered with Planet Fitness. Primary goals were to drive member engagement, generate revenue via redemeptions and partner-drive income, boost member retention and inspire prospects to join by positioning perks as a key membership benefit.
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JANUARY PROMOTION
This promotion leverages the New Year’s resolution momentum to drive member acquisition, targeting both prospects and lapsed members. The campaign will feature a limited-time January promotional offer designed to inspire sign-ups and reactivations and to position Planet Fitness as the go-to choice for achieving New Year’s fitness goals, ensuring a successful membership boost in this key period.
Coming Soon