// PLAYSTATION
CATEGORY - WEB DESIGN
SOFTWARE - PHOTOSHOP
PlayStation creative that are designed to promote the latest game releases, products, events, and in certain deployments, credit card acquisition. These initiatives place a significant emphasis on capturing the attention of the PlayStation demographic through compelling content, targeted messaging and visually appealing designs to achieve marketing objectives.
Tentpole campaigns go beyond mere IP promotions by also aiming to convert prospects into members of the Sony Rewards program by featuring exclusive program benefits.
Credit card creative showcases the attractive earning opportunities available to PlayStation users. The strategy effectively engages the target audience by presenting financial perks, exclusive rewards and incentives, fostering a sense of excitement and anticipation associated with the PlayStation brand.
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Developed in collaboration with the Merkle creative team.
GOD OF WAR RAGNAROK - TENTPOLE
Emails, a landing page, a Tiktok video, and an app takeover were designed to promote the God of War Ragnarok game and sweepstakes.
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MARVEL’S SPIDER-MAN 2 TENTPOLE
Emails and a landing page was designed to promote the upcoming Marvel’s Spider-Man 2 game and sweepstakes.
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PLAYSTATION PREPAID DEBIT CARD
A dual card landing page and PlayStation Store modules were mocked up for Sony’s prepaid debit card proposal to PlayStation in order to support the new PlayStation Plus tier system.
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MONTHLY BRAND ACTIVATION - SPIDER-MAN
For the month of September, Marvel’s Spider-Man, aibo, Xperia XZ3 mobile phone and other content were promoted.
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MONTHLY BRAND ACTIVATION - COD: BLACK OPS 4
For the month of October, Call of Duty: Black Ops 4, aibo, Venom and other content were promoted.
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MONTHLY BRAND ACTIVATION - BATTLEFIELD V
For the month of November, Battlefield V, Spider-Man: Into the Spider-Verse, Lost in Music and other content were promoted.
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SOCIAL MEDIA
Facebook posts centered around increasing credit card acquisitions by showcasing the card’s offer and benefits.
