Through various channels, the Discover it credit card and its numerous benefits were promoted. This included the utilization of engaging video content, impactful direct mailers, and targeted platform ads. The objective was to effectively communicate the value proposition of the Discover it credit card to potential customers and drive acquisition. By leveraging these marketing channels, the campaign aimed to increase awareness, generate interest, and ultimately encourage conversion.
_

Developed in collaboration with the Merkle creative team.