The marketing communications encompasses a comprehensive array of strategies aimed at promoting the latest Sony Pictures films as the primary objective. But these campaigns go beyond mere IP promotions by also aiming to convert prospects into members of the Sony Rewards program.

Through the implementation of performance creative tactics, we leverage engaging content, targeted messaging, and integrate reward opportunities tailored to the specific fanbase to successfully foster a sense of loyalty and enthusiasm among the audience, resulting in an elevated brand presence and enhanced customer engagement.
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Developed in collaboration with the Merkle creative team.