We undertook the development of innovative display ad templates, utilizing Dynamic Creative Optimization (DCO) to optimize in real-time and identify the most effective creatives. Through this process, underperforming ads were promptly removed, ensuring maximum impressions were allocated to the best-performing creative variant.

Additionally, extensive testing was conducted to determine the optimal messaging strategies for each of Bloomingdale's key business segments, namely Men, Women, Cosmetics, Accessories, Home, and Kids. We explored various messaging approaches, including product-focused, seasonal, urgency-driven, and emotive-based copy. This comprehensive analysis aimed to identify the most compelling messaging strategies to engage both prospects and customers, ultimately driving a significant lift in overall performance.
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Developed in collaboration with the Merkle creative team.