We embarked on the creation of cutting-edge display ad templates, strategically utilizing Dynamic Creative Optimization (DCO) to achieve real-time optimization for the best-performing creative. By swiftly removing underperforming creatives, we ensured maximum impressions were allocated to the most effective variant, thereby maximizing campaign impact. This includes testing various background options and client-provided copy to determine the most effective combinations.

Each project involved redesigning Quantum Fiber’s display ads to become templated with DCO best practices to help increase engagement and overall performance. With our optimization, the new display ads performed up to 8X better than their previous ads.
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Developed in collaboration with the Mike Shaffer (Creative Director, Copy).