We embarked on the creation of cutting-edge display ad templates, strategically utilizing Dynamic Creative Optimization (DCO) to achieve real-time optimization for the best-performing creative. By swiftly removing underperforming creatives, we ensured maximum impressions were allocated to the most effective variant, thereby maximizing campaign impact.

12 distinct iterations was meticulously crafted, comprising three muted color paint backgrounds and three vivid color paint backgrounds. These variations were systematically organized into two sets, one featuring a Virtual Color Consultant phone image and the other without. In the initial phase, Sherwin Williams undertook a strategic evaluation to discern the efficacy of each variation in stimulating online consultations, aiming to optimize engagement outcomes.
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Developed in collaboration with the Mike Shaffer (Creative Director, Copy).