We embarked on the creation of cutting-edge display ad templates, strategically utilizing Dynamic Creative Optimization (DCO) to achieve real-time optimization for the best-performing creative. By swiftly removing underperforming creatives, we ensured maximum impressions were allocated to the most effective variant, thereby maximizing campaign impact.

Over a span of 20 weeks, our display ad strategy showcased diverse use-cases, each tailored to engage and resonate with specific target audiences. We implemented carefully crafted messaging, catering to engaged and unengaged audiences alike. Furthermore, our approach extended to sub-audiences such as hair care, skincare, cosmetics, pet owners, cooking enthusiasts, and new movers, enabling us to deliver highly relevant content and drive exceptional results.

_

Developed in collaboration with the Merkle creative team.